Envelopes are often an overlooked aspect in mail shot marketing, as people rarely consider envelope printing to help ensure people actually read the sales letter contained inside. That sales letter is useless, unless people actually open the envelope to read it.
A good way to get an envelope opened is to print teaser text on the envelope, a question, a hint, or a promise, that is answered in the literature inside the envelope. You can visit www.luxfordprint.com.au/luxford-products to know more about envelope services.
To do this on a large scale, you will need to find a good envelope printing company, or get a very tired arm writing teaser text on every envelope!
Another thing you can do is add color to your printing design, anything that makes it stand out from the other envelopes that arrive by post in the morning. Go over the top and it will look like junk mail, but something simple and intriguing will do wonders.
All in all, printing is an important part of your overall mail shot marketing plan, so don't overlook it. The more envelopes that are opened, the more successful contacts (and sales) you will make.
Your wonderfully conceptualized and artfully produced mailing package can stop dead in its tracks at the US Post Office if anything is outside USPS specifications.