Strategy and Marketing Go Hand in Hand
In all my years as a web services consultant, I've noticed time and time again that many businesses fail to reach their goals because they are lacking one thing – a strategy. If you don't have a strategy, you really don't have a business at all!
My name is Scott Heron and I am a freelance web designer , and I'm here to help you work out the strategy that will help you accomplish your goals – and beyond!
At the heart of any business strategy is marketing. From the smallest sole web master to the largest international company, marketing is absolutely essential. Without it, who will even know that you exist? It's not enough to rely on search engine rankings to send traffic your way. You need to create an effective marketing campaign – and follow through with it!
The Modern Marketing World of Social Media and Online PR
Of the various forms of marketing, Social Media and Online PR are where it's at right now, and that won't be changing any time soon! Social media (blogs, community websites, social networking sites and video sharing sites to name only a few) can instantly increase the reach of your business – sites like Facebook, Twitter, LinkedIn and YouTube each have several million visitors every single day! That's a massive market for you to target, and the good news is that it doesn't have to cost a fortune. You don't need to be a multi-million pound company with an enormous marketing budget to use these social media tools to your advantage.
An Experienced, Effective Approach
What you do need, however, is somebody like me who knows exactly how to approach this aspect of marketing, to ensure that the your product or service is marketed to the right people.
If you are not adept in social media and online PR, you may find it difficult to connect with your potential customers and scale your business. This is where I come in! I know how to promote your business online in order to maximise its potential and help you accomplish your goals. When used correctly, social media marketing can be an extremely powerful – and highly cost-effective – tool.
Outlining your Marketing Goals
At the outset, I will chat to you about what your expectations are and what you ultimately want your business to achieve. This will enable me to formulate a well-defined plan. The social media world is a big place – and it's not just all about Facebook and Twitter these days! Even if you are accustomed to those sites for personal use, using them to your advantage for business purposes is quite a different matter – and there are likely to be many other avenues you haven't even thought of! The most effective marketing strategy makes use of multiple social media platforms, in many cases taking one piece of content (an article from your website, for example) and using many ways to leverage it across several social networks.
Enlist my services and give your business the boost it needs!